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Privacy Policy

Market Points is committed to protecting the security of your company's information and all research and respondent data. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use or disclosure.

Security and Liability

All survey data is stored on a secure database that is encrypted at rest and is not accessible to third parties. Real-Time Reporting pages, which display survey data to clients, are SSL encrypted and password protected. We make reasonable efforts to have security measures in place to protect the loss or misuse of the information we store. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information (such as but not limited to name, address, email address, and phone number), we cannot ensure or warrant the security of any information you transmit to us or from our online services, and you do so at your own risk. Once we receive your transmission, we make reasonable efforts to ensure security on our systems, but cannot be held responsible for any damages or expenses resulting from the misuse of personal information that was taken by unlawful means.

Market Points does not share or use any data we obtain for our customers through our surveys with anyone other than our customer's designated contact contracted with us. In addition, Market Points does not share any information about our customers without their expressed written approval.

Survey data is typically retained between one and two years. However, multiyear studies can cause data to be retained for longer periods based on the needs of the client.

Personal Information

Based on particular research needs, we may collect personal information such as but not limited to name, address, email address, and phone number. We do not collect or store sensitive information such as social security numbers or credit cards. Some surveys do ask about medical conditions or prescription drug usage. Any information provided to us is purely for research purposes and will not be sold, distributed, or used in any internet-based advertising. An personally identifiable information attached to such data will only be used for purposes stated in the collection mechanism (typically a survey).

If you believe we have collected personally identifiable or sensitive data about you and wish to review it or have it removed, please contact us at with the subject line "Personal Data Information". Please include the nature of the data in question and any associated products, surveys, or services so that we can attempt to find the information. For security reasons, we will not disclose actual data values, but can verify its existance and/or remove the personally identifiable information. Any data that we have collected about you that is not connected through personally identifiable information cannot be removed or reviewed.


Unless explicitly stated at the beginning of a survey, our online surveys only make use of browser cookies to maintain session data and network load balancing efficiency. You can change your browser to prevent the browser from accepting cookies, however we cannot guarantee that a survey will behave correctly if we are not able to set the proper cookies.

In some use cases where explicitly stated, through the use of cookies, we may track and collect information about your computer and browser when you visit our site or a customer's site that is participating in research that we are conducting. We may also write cookies to store information using tracking pixels placed on websites, ad links, banner ads, and other related media. The information stored can include, but not to the exclusion of, your IP address (minus the last octet), domain server, type of computer, type of web browser, access times, and referring websites addresses. This is general traffic data that does not personally identify you. This data is mostly used for diagnostics in improving the survey experience. We may also record a non-personal unique identifier that may also be used to track your use of our website or a client's website in conjunction with your survey data. Such cookies typically expire after 1 year or less, and shall not exceed a life span of 2 years.

The unique identifier we assign in order to collect the above information is stored in the cookies located in your web browser. These will be identified as cookies with a domain of "". Our cookies may be removed or blocked at any time through the settings in your browser. Instructions for making updates to your browser's cookies can be found within the browser's support page. Below are links to instructions for the most popular browsers:

Google Chrome
Microsoft Internet Explorer
Mozilla Firefox
Apple Safari

Sample Providers

Our surveys are frequently sent traffic from third party vendors known as "Sample Providers." We are not responsible for the policies or promises of incentive of Sample Providers.


We often collect email addresses as part of the survey process. Emails collected by us will only be used for conducting research as described when the email was collected. We do not sell email addresses or send email lists to anyone besides the client conducting research. Most emails are used to send survey invitations to and to provide a way of contacting a respondent in order to provide an incentive or technical support. When we collect an email address, we provide clear indications as to why we are asking for it and what we will do with it. When you provide your email address, you are opting-in to the use of it as described.

It is also common for us to be provided with email lists by clients for the purpose of sending invitations to take a survey on the client's behalf. We use these lists in good faith that our clients have attained the emails legally and that recipients will understand why they are being emailed. If you do not wish to receive further emails, use the opt-out link at the bottom of the email to automatically be removed from future emailings. Emails obtained from clients or third parties will not be used for any other purposes, including resale or internet based advertising.

Usage by Children

We do not target children under the age of 13 for any form of data collection. However, due to the nature of and anonymity provided by the internet, we cannot guarantee that a minor will not provide data by taking a survey intended for an adult. We will make reasonable attempts to remove such data if it is brought to our attention. See the section on Personal Information.

Notification of Changes

We may change our Privacy Policy at any time by updating this posting.

Acceptance of and Revisions to Privacy Policy

By using this site or participating in one of our surveys or services, you signify your assent to our Privacy Policy. If you do not agree with this Privacy Policy, please do not use our site or services. We reserve the right to amend this Privacy Policy at any time, for any reason, without notice to you, other than the posting of the amended Privacy Policy on this Site. You should check our Site frequently to see the current Privacy Policy that is in effect and any changes that may have been made to it. The provisions contained herein supersede all previous notices or policies regarding our privacy practices that govern the use of this Site.


If you have questions regarding this statement, please contact us immediately using one of the methods on our Contact Us page.