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How does it all work?

What is the process that occurs to create a survey? Interested in seeing a customized online demo?

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What We Do

Market Points is a full service online survey research programming and hosting company.

Our surveys are fully customizable research instruments that include the following features:

  • An easy and pleasant viewing and navigation experience for the respondent regardless of web browser or operating system
  • Rotation/randomization of responses within list and grid-type questions
  • Branching and piping to offer respondents follow-up questions based on previous answers
  • Skip patterns so that customers bypass questions unrelated to previous responses
  • Ability to direct respondents to web pages and to spawn new browser windows as needed during a survey
  • Flexible and customizable design and layout, with the capability to embed a variety of file types, including image, audio and video files
  • Ability to screen and filter respondents and assign respondents to random testing groups as needed
  • Foreign language support including double-byte languages like Japanese
  • Custom site or advertising banner intercepts for survey recruitment
  • Website page tracking that can be integrated with the survey data

Your survey can be programmed, tested and in production in three days. Rush service is available. If the business need requires it the survey can be programmed and online in less than 24 hours.

Live projects are monitored 24 hours a day, 7 days a week to ensure any technical issues are resolved as quickly as possible.

Hosting your survey includes the following features:

  • Real-time reporting with crosstab capabilities
  • Powerful interviewing servers
  • Data files in ASCII, Excel, SPSS .sav file formats, with open-ended data provided in a separate text file
  • Scheduled Email blasts
  • Assistance in securing outside sample or working with your own sample provider
  • Panel development websites, including panel management
  • Foreign language survey translation management

We can also provide project management on your survey. Tell us what you need.